News Feeds (RSS) from Marketing Week

Electronic Arts stunt causes traffic chaos
A promotional stunt set up by Electronics Arts giving away £20,000 worth of fuel has caused traffic jams around a London petrol station today (September 5). The campaign was created to promote the launch of its new computer game Mercenaries 2: The World in Flames.

Sunday red-tops buck trend
Sunday popular newspapers posted the biggest growth during August in spite of an overall drop within the sector. In other results, The Sun remained the strong market leader showing continued growth according the Audit Bureau of Circulations.

Sainsbury's pushes own-label goods
Sainsbury's is launching an ad campaign today (September 5) encouraging people to buy the supermarket's 15,000 own-brand products. The move follows its own research that shows that sales of own-label is growing twice as fast as branded products.

Computer games industry backs age ratings system
Leading computer games companies are calling on Culture Minister Margaret Hodge to adopt the Pan European Games Information (PEGI) ratings system. The proposed implementation of PEGI will aim to protect children from being exposed to unsuitable content.

PM rules out energy bill handouts
Gordon Brown has ruled out giving cash handouts to families struggling to pay winter energy bills. He made the announcement during a speech to business leaders in Scotland last night (September 4).

Samsung campaign promotes iPhone rival
Samsung is launching a £4m marketing campaign to support the release of its new touchscreen mobile phone, Omnia. The campaign, which begins on Monday (September 8), has been developed to target consumers as they go about their daily routines.

£3m campaign focuses on B&B heritage
Bradford & Bingley is launching a £3m integrated campaign on Monday (September 8) focusing on its savings accounts and 157-year heritage. The campaign has been created by BJL.

DoH awards Mediaedge:cia £12m stroke brief
Mediaedge:cia is understood to have won the £12m media brief for a Department of Health (DoH) campaign aimed at raising awareness of the risk of strokes. The agency won out against Manning Gottlieb OMD.

Magazines hold their own against internet
Magazines remain the preferred source of information when it comes to reading about hobbies and specific markets, according to a survey from magazine subscription website magazinesbymail.net. The survey found 66% of people trust magazines for industry news, with just 7% preferring the internet.

Starcom MediaVest appoints president
Starcom MediaVest Group (SMG) has appointed Sean Finnegan as its president and chief digital officer. Finnegan joins from Vibrant Media, where he was advertising executive for seven months.