The ABCs of Internet Marketing Success
If you’ve been following our ABCs of Internet Marketing Success you know about getting a good website to provide a presence online and why driving qualified traffic to your website is so important. So that OK is it? Well no the real work begins: converting visitors into buyers.
How do you know if your website is really working:
Let's ask a telling question... what is your website’s conversion rate? If you know great, but if not....
Your website's conversion rate (the percentage of visitors who make a purchase; sign up for a newsletter; download a report or whatever your objective for your site is), is the only statistic that counts when understanding the effectiveness of your website from it you can measure your online marketing Return on Investment (ROI).
If you couldn't answer tell your website's conversion rate, you’re not alone. Despite the importance of conversion, we know that it is one of the least understood measurements for most of the small business owners we talk to. Most business owners thought that getting a website would improve their profitability, but most are disappointed by the lack of results.
You can exploit our experience as Internet Marketing Consultants and understanding of the Internet secrets to unlock the full potential of your website. There is no quick money to be made online, and if you do not know what you are looking for it will be even slower. We know that success is all about measuring and continually improving your web site’s conversion rate, and we have a number of ways to do this. These include (among other techniques) gaining your site visitors' confidence and ensuring a positive online experience for your customers.
Close the trust gap
Consumers can be very cautious online, especially if it involves spending money. The slightest sign that things do not look right can make them go back to the search engine results to find another site with a more professional and trustworthy appearance, even if it means paying a higher price for the same product or service. It could be your competitor's site!!
You need to prominently display your contact information and telephone numbers so that the visitor feels that the site has a feel of openness and alleviates any concerns they may have about who they’re buying from.
Using testimonials and case studies from existing clients of your online business can also help to improve your credibility, but these have to be specific and genuine. Its easy for online consumers to spot fake testimonials.
Look like you've spent money on your site (without costing the Earth)
Your conversion rate will be affected by important factors like the website’s design, layout and overall presentation.
People will not shop in a store that’s is poorly organised, not kept up to date or does not respond quickly to queries. Customers want to find the products or services they’re looking for easily, and if they have questions they want speedy assistance.
This expectation is true both online and offline.
Confusing layouts, incomplete product information and broken links account for the majority of customers abandoning a website even though they had already made the decision to purchase. Your goal is sales, so make sure there are as few roadblocks between your products and the “register” as possible.
Make it quick and convenient to buy from you and they will!
OK, so what sort of results can you expect from increasing your conversion rate? Have a look at our WSI Website Traffic Conversion Rate Calculator on the right of this page ► to see how improving conversion can dramatically increase your revenues—even by just a few percentage points.
Contact WSI Top Internet Marketing to see how you can combine better website conversion with even more website traffic and you’ll how our Internet marketing strategies can have a positive impact on your business.