Social Media Monitoring

It is now easy for someone to post a negative article on the Internet about your business.

Also, there can be good comments, but how do you know which is happening about your company?

Are you listening to what is being said about you on the web?

If you aren’t then your customers may be and you could be losing them.

You could be losing future customers because they find unjustified negative comments about your company.

In 2009, country singer Dave Carroll had his guitar broken on a United Airlines flight. Having got no response after over 9 months of complaining, Dave wrote a song about the breakage and published it on YouTube.

The video had over 5 million views, was ranked on Page 1 of Google and spoiled United Airlines reputation. So your customers can have a real effect on your reputation.

Reputation Management

In 2009, Dominos Pizza suffered some terrible publicity when a couple of rogue employees in the USA put a particularly bad video on You Tube. Dominos decided to act very quickly and effectively by responding with a video reply. Their responding video knocked the problem video out of view and has received around 800,000.

We can help with your Social Media Monitoring and Reputation Management

WSI can help manage your online reputation by:

Setting up an effective monitoring process to watch your brand and your competitors.
Setting up effective pages on LinkedIn, Facebook, Twitter or other relevant social media sites.
Devise social media campaigns to attract new customers and cement relationships with existing ones.
Provide training on running a Blog and your own social media pages.
Develop swift strategies to manage negative postings and ensure positive responses to them.

Call WSI Belfast, Northern Ireland now to find out how we can help you manage your social media.