Website Conversion Workshop

Ask for a quotation

Course run and managed by: WSI

SELL MORE BY HELPING YOUR CUSTOMERS BUY ONLINE

YOU HAVE ONLY 7 SECONDS!

98% OF VISITORS LEAVE AFTER THAT TIME

Your prospects are searching online.  Potential customers arrive at your website with specific needs, wants or problems.  They try to establish whether your company can provide a solution.  Typically a visitor will spend 3-7 seconds on your site to determine if your company merits more of their time.

Speaker:

Gordon Diffey MBE MBA FCMI FRSA

Gordon is a Director of Gorsan Ltd, affiliated with WSI. 

WSI is a multi-national company based in Toronto, Canada. Gordon has over 30 years experience of managing organisations in many different environments.  He has developed a real awareness of marketing and exploiting the Internet for business purposes.

LEARN HOW TO TURN MORE VISITORS INTO LEADS, CUSTOMERS AND SALES

Website conversion means a visitor taking an action that you want them to take. This may be contacting you, subscribing or buying online.  Typical website conversion rates range from 1% to 2%.

This means 98% of your potential customers leave your web site without taking the action you want.

Sign up now to find out how to avoid losing these
Customers!

Who will benefit?
This event is a “non-technical” workshop, for anyone with responsibility for the effectiveness and profitability of their company’s website 

Programme For The Day

9:00 - 9:30 Registration and Coffee

9.30 -10.10 The Clarity of your message
Is the website focused on your customers?

10.10 - 10.50 The Psychology of Internet Use
Visual attention research and website users' eye movements. The concept of 'flow'. How we really make decisions - it's emotional not rational

10.50 - 11.00 Coffee Break

11.00 - 12.00 Analysing you own website

12.00 - 1.00  Website’s Unique Selling Proposition
The concept of the 'evoked set': You need to get in to this. Once you are there, you need to deliver on your implied promise. Start with defining your USP: What do you provide that others do not? Is this valued by the consumer, and can you deliver on it?

1.00 - 1.30 Lunch & Networking

1.30 -  2.30 Customer Profile to Sales Conversion
Marrying up the buying cycle with the sales cycle
Who they are/how they see themselves
Where they are in their buying cycle

2.30 - 3.30 Calls to Action
Numerous sales are lost every day because a the website does not ask in the correct way you must explicitly tell them to take that action.  

3.30 - 3.45 Conclusion

To register please call Gordon Diffey on 01572 495007 or email