Using Video for Online Marketing
Video can be a key differentiator for online companies wanting to communicate more effectively with their site visitors. A good, well-designed video on a page can improve conversions on that page by up to 30%.
Now that does not mean that just putting a video on a page will increase your conversion rate or sell more products. It has to be well put together, persuasive and tailored to your site target audience.
So what has video got to offer? Put very simply the modern internet user has a small attention span and you only have a few seconds to make an impact and grab their attention. A new visitor to your site expects to find their search answer in a few seconds and will make a judgement on whether your site is for them very quickly. Video can help you immediately engage with that site visitor in a highly visual way to hit them with your "message.
Information can be delivered faster using images than through text alone. Video can “get to the point” much quicker and waste less of the site visitor’s valuable time. Rather than ask the site visitor to search over pages and pages of text, you can deliver that same message in a more attractive, effective manner and quickly.
An online marketing video should be no more than a minute long – web users are easily bored and a video that is too long may drive them from your site. Don’t use video to sell…use it to inform, educate, enlighten.
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